Web Survey Bibliography
Title Label versus position in rating scales
Author Friedman, H., Leefer R., J.
Source Journal of the Academy of Marketing, 9, 2, pp. 88-92
Year 1981
Access date 04.05.2013
Access/Direct link
Homepage (Abstract)
Year of publication1981-1985
Bibliographic typeJournal article
Full text availabilityFurther details
Web survey bibliography - Journal of the Academy of Marketing Science (3)
- Marketing survey research best practices: evidence and recommendations from a review of JAMS articles...; 2017; Hulland, J.; Baumgartner, H.; Smith, K. M.
- The Effects of Appeals, Anonymity, and Feedback on Mail Survey Response Patterns from Salespeople; 1989; Pradeep, K. T.
- Label versus position in rating scales; 1981; Friedman, H., Leefer R., J.